Tuesday, November 28, 2006

Building Website Anticipation

Building Website Anticipation:

Alright, so you are waiting on your lazy programmer (I'm a programmer so I can say stuff like that) and you want to begin the process of getting anticipation among your target audience.

First, what is the right time to begin this process?
There really is never a right time per se but you can generally get a good idea of when by determining how long it would take for people to properly get excited about your product (is it brand new and hard to grasp?) and how along is your programmer toward creating the site.

If your programmer is just starting his work on the website, I'd wait a bit before you let this information out to the general public. The last thing you need is to open with competitors already in the market (although I'd hope you'd have such a great site it wouldn't be a problem but who knows).

Second, what are some ways of letting people know?
Word of mouth, at least according to my marketing research from my biggest business class at Bentley, is the best way to let others know about your site. People trust people more than they do adverts and big signs (if you can buy one of those planes with the tailing message though they are pretty cool none the less).

Other ways include forums on the internet, social networking sites, and a plethora of other options.

Example: Let's say I wanted to create a site aimed at college students... I'd post flyers on facebook.com, visit college student web forums, and encourage my friends to tell their friends about the upcoming site. By the time I launched there would already be some brand recollection so the likelihood they'd at least try the site increases by a pretty good amount.


-Tim

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