Tuesday, November 28, 2006

Letting the World Know

This last step is for after the programming and testing has been completed.

At this point the site has been launched and you're sitting in front of your computer drooling over every hit your site gets more anxious than you've ever been before.

Sit back, stop acting like a fool, and let's get to work.

Search Engine Submission
Google Adsense
Link Exchanges? (Bah)
Newspaper Advertising

Search Engine Submission
Well, before your site can be placed in a search engine it will have to be indexed by a "Spider." What a spider does is that it jumps from page to page grabbing all the links and adding those pages to its index while also checking them for links. It is assumed that most of the pages on the web are linked by at least one other page in that sense.

However, in the event you have a new site it may be awhile before your link is posted anywhere, and while "spiders" are notorious for finding websites you may want to just list the page yourself. There are several tools out there to do just that and, while I could go find them for you, I'll be a tech-elitist and tell you to just go google "search engine submission."

Alternatively, you can visit the search engines yourself and do each by hand but this can be a bit troublesome because it takes quite awhile.

*You may want to ask your html designer or programmer (if they are the same person) if they were sure to include "Metatags" in the HTML. These "Metatags" are used to help the search engine list your page because they include a description of your site, keywords, and the proper site title.*

Google Adsense
The gist of this service is that Google takes your money and throws your site on a similar website to your own which people may click or not. Rinse and repeat.

The biggest problem with this sort of service is that many of the people clicking may not end up buying your product so each visit is costing you money. It's really up to you if you want to use this service or not but be prepared to fork out some cash.


Link Exchanges? (Bah)
I'm not going to say much about link exchanges because I believe them to be tacky and make your site look less professional but they do serve some purpose.

The way google generally ranks your site is by how many other sites are linked to it (its e-popularity) among other things.

By people linking to your site it makes your site look like there is a lot of e-buzz related to it.

Use at your own caution and try to make sure your exchanges are relevant to your content and not a competitor's site.

Newspaper Advertising
One last way I'll discuss, although there are many other options out there, is the use of newspaper advertising.

With this method you can let others know about your site at a small cost (depending upon the newspaper).

For example, if you had a site for college students it wouldn't be a bad idea to send in your site information and an advertisement to local school papers to get the students' attention.

I personally think that for an online site this doesn't work as well as the internet methods of advertising simply because you force the user to type in the website address himself but it does show a level of professionalism and if your ad is good enough I don't see any reason why it wouldn't work.

Generally, at this point you have to find new creative ways to let users know about your site without compromising your professionalism. There are tons of ways to do this and I suggest you put a marketing major (and perhaps an information design and corporate communications major) on a short leash for a little while as soon as you're done developing and let them go to town on it.

Well, I hope I've been semi-helpful to the lot of y'all and if you have any questions feel free to post. (I'll try to get back to you but I don't have any time to work on website ideas if that's what your comment is about because I'm too busy trying to find work for after I graduate)




At 2:02 AM, Anonymous Anonymous said...

As to your advertising your website in a newspaper comment ... we found that very effective for a job fair we ran. Address in newspaper was unique - got a lot of hits - we picked up quite a bit of activity that way.

On the website you might also want to consider some kind of contest and also newsletter signup option regarding when new features and functions are introduced or available...

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